What Your Name Says About You
As entrepreneurs in real estate, we are often asked the question of, “How’d you come up with the name “OtherStreet?”
Naming your company is essentially like naming your child. Sometimes it’s paying honor to a family member or tradition, others are simply names we resonate with because of personal preference. Even when it comes to naming our pets, there’s usually some story or clever hook.
I never quite grasped the parental logic for naming humans Apple, North, X Æ A-12 (Elon Musk‘s son), or a personal favorite of mine, Sacred Mango. However, I connect well with the quirky humor of pet names. For instance, a dog named Deeogee (spelled DOG), a cat straight out of a Halloween movie named Niko (Japanese for Lucky Cat), and Sweet Banana (a cat named by a 3-year old little girl because its fur looked like banana bread).
Our founder and CEO, Enon Winkler, has a unique name himself. How many people do you know named Enon (prounouned Eee-NON)? I’d guess ‘none.’
(Did you catch the semordnilap?)
Names granted to us at birth are obviously not guarantees of talents, skills or moral fibers. There’s much to be said about how, as individuals, we operate and brand ourselves through life, with many of these qualities presenting at an early age.
The Journey to OtherStreet
Take Enon, for example. From the womb, his entrepreneurial spirit has cascaded throughout his life.
At just 7-years old he created a multi-prong ‘business strategy’ to earn cash. This included canvasing the neighborhood party houses to collect empty beer/soda cans to recycle. He also hosted sunrise yard sales to sell toys and “other” belongings like his parent’s coveted record albums. (He got into trouble for that one.) This is the same kid who also got on the Sunday church bus to tithe and learn about God.
His leadership determination followed him as a college athlete at UNC-Wilmington. It was there where Enon was scouted to go pro as the pitcher for a baseball team. Paying his way through school while working a Main Street job at Outback Steakhouse, he created his own hustle and bustle to the delight of patrons. After graduating in finance, Enon chose the Wall Street way as a market maker. It didn’t take long to realize neither of these corporate saddles “fit” his free-thinking leadership style.
Why? Because Enon was constantly challenging career norms and bucked the conformity required to “get ahead.”
Entrepreneurship in real estate was no different. After mastering the affluent climb to brokering multi-family properties at the “big firms”, it occurred to him that what he believed in wasn’t something others could easily emulate. He offered a street-smart persistence, authenticity, and a personalized methodology to brokerage. He doesn’t believe in hamster wheel deals and bullshitting people with market hype or over-valuations. He thrives in doing what’s right for those he serves and doesn’t back down to bullies or politicians.
The name “OtherStreet” was born with purpose – an intentional deviation from what is usual and customary in the real estate industry. Enon loathed the traditional ways of brokering real estate and investing in deals. It just didn’t fit his semi-rebellious, detailed, and unorthodox methods. He is also compelled to introduce others to the alternative investment paths he/we have chosen with success. Some of these include an ice cream franchise, a real estate tech platform, a professional networking club, and alternative assets like mobile home park communities.
OtherStreet is unorthodox. It delivers results. It’s not always politically correct, but it’s honest. It’s a brand that people can count on because its leader is adventurous and committed to his clients’ and team’s success. It’s what you can come to expect when you think of the name, OtherStreet.
…And for those of you curious to read these final words…
Enon’s [first] name isn’t steeped in family heritage, biblical meaning, nor relation to The Fonz from Happy Days. His parents were simply just proud North Carolina hippies who believed the name “Enon” was as unique and original as their first-born child.
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